Real estate sales, explained.
Practical guides for brokers, developers and channel partners: how to get genuine leads, follow up faster and close more site visits. Written by Devesh Sarkaar.
Lead generation
How can a real estate broker write a page that answers the buyer's full question?
People now type long questions into AI search. A broker's page should answer the whole question in plain words, with sources and a clear next step.
8 November 2026
Lead generation
How can a broker filter fake real estate leads before wasting site visits?
A practical filter for brokers: qualify each lead on the first call, confirm the visit in writing, and track which sources turn into real site visits.
7 November 2026
Lead generation
How should a broker follow up after a site visit in India?
A step-by-step follow-up system for brokers after a site visit: timing, the three messages to send, and how to track which lead source brings real visits.
6 November 2026
RERA
Can a broker sell a flat in a project that is not RERA-registered?
Under RERA Section 10(a), a registered agent may not facilitate sales in an unregistered project in a planning area. How to check first.
5 November 2026
Lead generation
How can a real estate broker get genuine owner and buyer leads in India?
A practical answer for brokers and channel partners: where genuine owner and buyer leads come from, how to follow up fast, and how to stay RERA and TRAI compliant.
4 November 2026
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